Bay Street Skateboards
Branding, Web Design, Print, Motion Graphics
Bay St. Skateboards is a figurative Southern California based skateboard company created for my capstone project while attending Northern Illinois University. The company’s story was created by paralleling iconic moments in skateboard history. Through the re-envisioning of these events, a company with a long-standing involvement in the skateboard culture was created. The imagery embodies the photography found in skateboard magazines from the seventies, and is achieved with the use of various effects and filters. To tie it all together, the photography was then paired with hand generated type to add energy and reflect the attitude found in the culture.