Pursuit for Gold Microsite

Web Design, Photo Direction & Editing

With sights set on 2016, the Women’s Olympic Pursuit Track Team looked to Felt Bicycles to provide a technological edge over their competition. Felt responded with the world’s fastest track bike to-date, the TA FRD. With the bike’s launch, I was tasked with creating a microsite to carry the viewer through the bike’s creation story, while creating easily digestible visual explanations for the science and engineering that went into the project.

Homepage Design
Technology Page Design